As a leading communications specialist contributing to NASA's 2040 campaign, I was pivotal in shaping messages highlighting this ambitious project as a growth initiative to identify and bridge gaps within the agency's operations. I was deeply involved in designing a streamlined SharePoint platform tailored to enhance administrative efficiency and facilitate team collaboration. Additionally, I orchestrated employee engagement strategies to foster enthusiasm and alignment with NASA's future objectives. Leveraging my expertise, I crafted comprehensive Excel spreadsheets for comparative analysis, pinpointing critical areas for improvement and innovation. Through rigorous communications research, I gained insights to inform compelling narratives showcasing NASA's forward-thinking vision and dedication to advancing scientific exploration. This multifaceted approach ensured the campaign resonated with stakeholders internally and externally, emphasizing NASA's commitment to continuous growth and excellence in space exploration.  I currently  the social media strategy for NASA’s Space Health Department, with a particular focus on the Artemis mission.

I had the incredible opportunity to contribute to the Escalade IQ Big Boy collaboration with MC Lyte, celebrating the 50th anniversary of hip hop and its unique connection with Cadillacs. As a content producer for this exciting project, I crafted engaging blogs, devised strategic marketing plans, and developed impactful external releases. It was fulfilling to be part of a project celebrating hip-hop's cultural significance while highlighting the iconic association between this musical genre and Cadillac. The collaboration was a fusion of creativity and history, and I enjoyed playing a role in sharing this story with the world.

As one of the leading internal communication specialists on the Barbie x Hot Wheels collaboration at General Motors, I spearheaded the product reveal campaign with enthusiasm and strategic finesse. Our goal was to generate excitement and engagement among employees, and we succeeded beyond expectations, breaking General Motors' records for internal employee engagement. The project involved compelling communications highlighting the unique blend of Barbie's iconic style with Hot Wheels' thrilling innovation. Seeing the entire organization rallying behind this partnership was gratifying, and our success underscored the power of effective internal communication in fostering enthusiasm and unity within a large corporate environment.